Archive for November, 2011
By Matt Aubin Creative Director
Branding is like online dating for companies. Whether or not people realize it, your brand tells the story of who the company is; fun, strong, elegant, gritty, conservative, outspoken, etc. As your customers flip through the catalogue of you and your competitors, what you’ve put in your description box will determine whether they stop and read more, or whether they pass you by for a younger, hipper company.
By Nic Graphic Designer
As a creative, there is a vast amount of different mediums that you can use to express an idea. We've got our choice of pencils, paints, papers, markers, inks and other crafty bits galore. Even so, more often than not I find myself starting a project on the computer, bringing an idea to life on my computer, and finishing a project on the computer. This amounts to a whole lot of digital and not a lot of tangible.
Copyright 2010 Pure Vision Inc.
